Law of Secrecy
How we gather, use, and guard the echoes of your journey through our lands.
Privacy Policy
INTRODUCTION
Chengdu Laxu Technology Co., Ltd. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy ("Policy") describes how we collect, use, disclose, and safeguard your information when you access or use our websites, games, applications, and related services (collectively, the "Services").
This Policy applies to all users of the Services, including those who access the Services through third-party platforms such as Apple App Store, Google Play Store, or other distribution channels. By using the Services, you consent to the data practices described in this Policy. If you do not agree with this Policy, please do not use the Services.
This Policy is incorporated into and forms part of our Terms of Use. Capitalized terms not defined herein shall have the meanings ascribed to them in the Terms of Use.
INFORMATION WE COLLECT
We collect various types of information in connection with the Services, including:
1. Information You Provide Directly to Us
• Account Information. When you create an account, we may collect your username, email address, password, date of birth, and other registration details.
• Profile Information. Information you choose to provide for your profile, such as avatar images, display name, and biographical information.
• Payment Information. When you make purchases through the Services, payment processing is handled by third-party payment processors. We do not store full payment card numbers but may receive transaction identifiers, purchase history, and confirmation of payment.
• Communications. When you contact our customer support, participate in surveys, or otherwise communicate with us, we collect your name, contact information, and the content of your communications.
• User Content. Any content you create, upload, post, transmit, or otherwise make available through the Services, including in-game creations, chat messages, forum posts, and other submissions.
2. Information Collected Automatically
When you access or use the Services, we automatically collect certain technical information about your device and usage:
• Device Information. Device type, operating system version, hardware model, unique device identifiers, IP address, language settings, and mobile network information.
• Usage Data. Game progress, gameplay statistics, levels achieved, time spent playing, session duration, feature usage, clicks, navigation paths, and other in-game activities.
• Log Data. Server logs, error reports, crash data, and performance metrics.
• Location Information. Approximate geographic location derived from your IP address. We do not collect precise GPS location data without your consent.
• Advertising Identifiers. Where permitted by applicable law, we may collect advertising identifiers for ad targeting and analytics purposes.
3. Information Collected from Third Parties
• Platform Providers. When you access the Services through third-party platforms (e.g., Apple, Google, Facebook, Steam), we may receive information from such platforms in accordance with your privacy settings, including your user ID, username, email address, and friend list.
• Payment Processors. We receive transaction data, purchase confirmations, and limited payment information from third-party payment processors.
• Advertising Partners. We may receive data from advertising partners to help us measure ad effectiveness and deliver relevant advertisements.
• Third-Party Services. If you choose to link, connect, or log in to our Services through a third-party service, we may receive information from that service.
HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
1. To Provide and Maintain the Services
• Create and manage your account;
• Facilitate gameplay, track game progress, and maintain your game history;
• Process transactions and manage Virtual Content purchases;
• Provide customer support and respond to your inquiries;
• Authenticate your identity and protect against unauthorized access.
2. To Improve and Develop the Services
• Analyze usage trends and user behavior to improve game design and functionality;
• Develop new features, content, and services;
• Conduct research and analytics;
• Optimize the performance and stability of the Services.
3. To Communicate with You
• Send technical notices, updates, security alerts, and administrative messages;
• Respond to your comments, questions, and requests;
• Provide information about new features, events, promotions, and updates, where permitted by applicable law;
• Deliver in-game notifications and announcements.
4. To Ensure Security and Prevent Harm
• Detect, investigate, and prevent fraudulent transactions, cheating, hacking, and other unauthorized activities;
• Enforce our Terms of Use and other policies;
• Protect the rights, property, and safety of the Company, our users, and the public;
• Maintain the integrity and stability of the Services.
5. For Advertising and Marketing
• Deliver targeted advertisements and promotional content based on your interests;
• Measure and analyze the effectiveness of our advertising campaigns;
• Manage frequency of ad delivery and prevent ad fraud.
6. For Legal Compliance
• Comply with applicable laws, regulations, legal processes, and government requests;
• Establish, exercise, or defend legal claims.
SHARING AND DISCLOSURE OF INFORMATION
We do not sell your personal information to third parties. We may share your information in the following circumstances:
1. Service Providers
We share information with third-party vendors, contractors, and service providers who perform services on our behalf, such as:
• Cloud hosting and data storage providers;
• Analytics and performance monitoring services;
• Customer support platforms;
• Payment processing services;
• Advertising and marketing partners;
• Fraud detection and prevention services.
These service providers are authorized to use your information only as necessary to provide services to us and are contractually obligated to protect your information.
2. Affiliates and Corporate Transactions
We may share information with our subsidiaries, parent companies, or affiliated entities. In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or similar transaction, your information may be transferred as part of that transaction.
3. Legal Requirements
We may disclose your information if required to do so by law or in response to a valid request by governmental authorities, including to meet national security or law enforcement requirements.
4. Protection of Rights
We may disclose information when we believe in good faith that disclosure is necessary to:
Protect the rights, property, or safety of the Company, our users, or the public;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our Terms of Use;
Establish, exercise, or defend legal claims.
5. With Your Consent
We may share your information for any other purpose disclosed to you and with your consent.
6. Public Forums
Any information you post or submit in public areas of the Services, such as forums, chat rooms, or user profiles, may be publicly visible. Please exercise caution when sharing personal information in such areas.
INTERNATIONAL DATA TRANSFERS
The Company is based in the People's Republic of China. Your information may be transferred to, stored, and processed in countries other than your country of residence, including China, Singapore, and other jurisdictions where we or our service providers operate. These countries may have data protection laws that differ from those in your country.
When we transfer personal information internationally, we implement appropriate safeguards to protect your information, including:
• Using standard contractual clauses approved by relevant data protection authorities;
• Ensuring service providers are located in jurisdictions with adequate data protection laws or are bound by contractual obligations to protect your information.
By using the Services, you acknowledge and consent to the transfer, storage, and processing of your information outside your country of residence as described in this Policy.
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
• For the duration of your use of the Services and for a reasonable period thereafter;
• To comply with legal obligations, resolve disputes, and enforce our agreements;
• To maintain security and prevent fraud.
The retention period may vary depending on the type of information and the purpose for which it is used. When information is no longer required, we will securely delete or anonymize it. Aggregated and anonymized data that does not identify you may be retained indefinitely.
YOUR RIGHTS AND CHOICES
Depending on your jurisdiction, you may have certain rights regarding your personal information:
1. Access and Portability
You may request access to the personal information we hold about you and receive a copy in a structured, commonly used, and machine-readable format.
2. Correction and Completion
You may request correction of inaccurate or incomplete personal information.
3. Deletion
You may request deletion of your personal information, subject to certain exceptions, such as where we need to retain information to comply with legal obligations or complete transactions.
4. Restriction of Processing
You may request that we restrict processing of your personal information in certain circumstances.
5. Objection to Processing
You may object to processing of your personal information based on our legitimate interests, including for direct marketing purposes.
6. Withdrawal of Consent
Where processing is based on your consent, you may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
7. Do Not Track
Our Services do not currently respond to "Do Not Track" signals from web browsers.
8. Exercising Your Rights
To exercise your rights, please contact us using the information provided in Section 16. We may need to verify your identity before processing your request. We will respond to your request within the timeframes required by applicable law.
CHILDREN'S PRIVACY
Our Services are intended for users who are at least 18 years of age or the age of majority in their jurisdiction. We do not knowingly collect personal information from children under the applicable age without verifiable parental consent. If we become aware that we have inadvertently collected personal information from a child without appropriate consent, we will take steps to delete that information promptly.
If you believe that a child has provided us with personal information without parental consent, please contact us immediately.
COOKIES AND SIMILAR TECHNOLOGIES
We use cookies, web beacons, local storage, and similar technologies to collect and store information about your use of the Services. These technologies help us:
• Remember your preferences and settings;
• Authenticate your account;
• Analyze usage patterns and improve performance;
• Deliver relevant advertising and measure ad effectiveness.
Types of Cookies We Use:
• Essential Cookies: Necessary for the operation of the Services, such as authentication and security.
• Preference Cookies: Remember your settings and preferences.
• Analytics Cookies: Collect information about how users interact with the Services.
• Advertising Cookies: Deliver targeted advertisements and track campaign performance.
You can manage your cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of the Services.
ADVERTISING AND ANALYTICS
1. Third-Party Analytics
We use third-party analytics services, such as Google Analytics, Firebase, and similar platforms, to help us understand how users interact with the Services. These service providers may collect information about your use of the Services, including your device identifier, IP address, and usage data.
2. Advertising
We may display advertisements within the Services. These ads may be delivered by third-party advertising networks that use cookies and similar technologies to serve ads based on your interests and activities. We may also share device identifiers and usage data with advertising partners to facilitate ad targeting and measurement.
3. Opt-Out Options
You may opt out of interest-based advertising on mobile devices by adjusting your device settings.
DATA SECURITY
We implement reasonable and appropriate technical, organizational, and administrative security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
• Encryption of data in transit using industry-standard protocols;
• Secure data storage with access controls;
• Regular security assessments and vulnerability testing;
• Employee training on data protection and privacy practices.
Despite our efforts, no security measures are perfect or impenetrable. We cannot guarantee the absolute security of your information. If a data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify you and applicable regulatory authorities as required by law.
THIRD-PARTY LINKS AND SERVICES
The Services may contain links to third-party websites, applications, or services that are not owned or controlled by us. This Policy does not apply to such third-party services. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you access.
CHANGES TO THIS PRIVACY POLICY
We may update this Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify you by posting the revised Policy on the Services, through in-game notifications, or by email, as appropriate.
The "Last Updated" date at the top of this Policy indicates when it was last revised. Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Policy. If you do not agree with the changes, you must cease using the Services.
CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Chengdu Laxu Technology Co., Ltd.
Email: [email protected]
For data protection matters, you may also contact our designated representative if required under applicable law.